December 8, 2023 -- BOSTON, MA — Reportable today announced the expansion of its proprietary distribution network for its leading do-it-yourself multimedia news release tool. The expanded wire caters to private companies seeking greater visibility for their news in search engine results and wanting to drive traffic to their website. The distribution now includes recognized outlets such as Benzinga, StreetInsider, and Digital Journal.
As search engine algorithms have evolved, particularly in how they capture and display news releases, the traditional distribution to thousands of outlets has proven to hold little impact beyond vanity metrics. Recognizing this shift in the digital landscape, Reportable has reimagined its strategy to ensure that businesses can effectively tell their stories with engaging visuals and modern format announcements using a wire that values quality over quantity. In addition, customers can use Reportable's media contact database have announcements land directly in reporters' email inboxes.
Reportable's multimedia news release (MNR) offers the ideal platform for this communication tool for entrepreneurs and communications teams looking for innovate alternatives to the status-quoe. It provides businesses with an interactive, multimedia-rich format to share their news. The MNR goes beyond the traditional text-based press release by incorporating a variety of digital assets such as images, videos, social media links, and infographics.
Tom Baker, Cofounder of Reportable, said: "In today's digital-first world, it is essential for businesses to effectively communicate their news in a contemporary and engaging format. Our expanded proprietary newswire and the use of Multimedia News Releases provide the perfect vehicle for companies to disseminate their key messages. Our 'lede and link' distribution format disseminates a teaser of the key takeaways and brings your audiences to a page you control."
With Reportable’s MNR, businesses can control the narrative around their news, driving their audiences to a dedicated page that they control. This allows the news to be presented in a more engaging and interactive way, boosting search engine visibility and ensuring the news is accessible and easy to share across social media platforms.
Reportable builds and offers communications tools for the digital age. Three products are integrated into a single software. Reportable Releases are multimedia, interactive announcements which include a premier media targeting database, email tracking and advanced web traffic analytics. Reportable Newsrooms is a plug and play online newsroom. Reportable Incyte will be a media monitoring and analytics service that combines the latest monitoring technology with industry-focused analysts. Reportable was founded in 2016 in collaboration with Tanooki Labs in New York City. The first product sales began in 2018. The Company is based outside Boston, MA with operations in New York, NY and Ottawa, ON. Reportablenews.com
