Get in Touch

Reportable Launches First Lede and Link Newswire Service; Brings Audiences to Your Multimedia News Release

Boston, MA -- August 23, 2021 - Reportable, Inc., launched the first dedicated lede and link news release and wire service. Lede and link distribution brings audiences to your news rather than send the entirety of your announcement to the digital abyss. Lede and link distributes a summary announcement — headline, first paragraph, key takeaways and featured image — to a network of online news outlets. Embedded links in the announcement bring audiences to an online multimedia, interactive news release that packages what reporters, investors and consumers are looking for in one place.

Advantages of the lede and link distribution model, compared to the traditional wire, include:

  • Control of the experience: use of words, images, videos, bios, and downloadable resources to tell your story
  • Audience tracking: By owning the page it’s hosted on, you get insight into audience demographics and where they’re discovering your news  
  • Social media optimization: Your Reportable release is displayed in more social media news feeds

Reportable posts a summary of your multimedia news release to a network of online news outlets that is ideally suited for private companies, or, with the click of a box, offers you the option to send your announcement to an enhanced distribution network, which includes financial databases and other outlets such as Yahoo Finance, Bloomberg, Marketwatch, Morning Star, Thomson Reuters, Capital IQ, and Lexis Nexus.

In addition to online distribution, Reportable’s software allows email distribution to a reporter target list with an integrated media database and/or uploading your own list of targets. Each announcement comes with a branded URL, optimized for social media to include a clickable image that brings readers to your online news release. 

"The major wire services perpetuate a myth that your release should be distributed in full," said Tom Baker, CEO & Cofounder of Reportable. "This limits insight into who's reading your announcement and the ability to package what reporters, investors and other audiences want and need. By contrast, Reportable lets you take advantage of visuals to tell your story and make use of web traffic data by integrating Reportable with your web analytics tools."

Reportable makes multimedia news releases standard in all announcements. Graphics, charts, photos, and videos make a news announcement easier to understand and more memorable for reporters, investors, employees, and consumers.

To manage your news releases and related media coverage, Reportable offers online newsrooms. This can be easily integrated into your website to give journalists, customers, and investors a dedicated page with announcements, news coverage, events, fact sheets, images, videos and more.


Reportable

Reportable builds and offers communications tools for the digital age. Three products are integrated into a single software. Reportable Releases are multimedia, interactive announcements which include a premier media targeting database, email tracking and advanced web traffic analytics. Reportable Newsrooms is a plug and play online newsroom. Reportable Incyte will be a media monitoring and analytics service that combines the latest monitoring technology with industry-focused analysts. Reportable was founded in 2016 in collaboration with Tanooki Labs in New York City. The first product sales began in 2018. The Company is based outside Boston, MA with operations in New York, NY and Ottawa, ON. Reportablenews.com

Key Takeaways
  • A summary of your news announcement is sent to a network of online news sites, ideal for companies wanting their news discovered in search engines.
  • The summary teaser, called a lede and link release, funnels readers  to a multimedia, interactive news release hosted on a branded URL.
  • Distribution can be enhanced with targeted reporter emails (from an integrated media database) and a social media-optimized URL for sharing your news.
Media Gallery
Files
Quotes
The major wire services perpetuate a myth that your release should be distributed in full.
Tom BakerCEO and Co-founder
By contrast, Reportable lets you take advantage of visuals to tell your story and make use of web traffic data by integrating Reportable with your ...
Tom BakerCEO and Co-founder
Related Bios
Tom Baker
CEO and Co-founder
View Full Bio>>
Contacts
Savannah Beaver
savannah@reportablenews.com
617.804.0366
Media