Boston, MA -- July 7, 2021 -- Reportable has teamed up with PeakMetrics to provide communications and marketing teams with a cost-effective human-curated media monitoring, analytics and measurement service, called Reportable Incyte.
PeakMetrics’ enterprise API powers Reportable Incyte using AI and machine learning to monitor online, broadcast and social media in real-time. This provides an ongoing feed to Reportable’s team of analysts, who refine and deliver informative and concise real-time, daily or weekly digests of relevant mentions. PeakMetrics’ data also contributes to Reportable's customized weekly, monthly, quarterly and event-based measurement and analytics reports.
“PeakMetrics' API allows us to offer a premium yet cost-effective service to companies who need to make sense of what’s being said about their business and competition," said Tom Baker, Cofounder of Reportable. "Our solution is ideal for those who don't have the time to detect critical signals from the noise - measuring PR analytics, tracking performance against your competitors, or delivering online and social media mentions to your inbox in the morning.”
"Our API gives third parties a means to offer their own automated media monitoring solutions to clients, and customers," said Nick Loui, CEO & Cofounder of PeakMetrics. "API customers such as Reportable and PR firms are able to seamlessly integrate our proprietary technology to extract insights and create actionable data from millions of unstructured, cross-channel media datasets in realtime."
Reportable is a do-it-yourself software for marketing and communications teams to build, send and share multimedia news releases. Three products are integrated into a single software. Reportable Releases are multimedia, interactive announcements which include email tracking and advanced web traffic analytics. The Company also offers a premium media monitoring and analytics service, Reportable Incyte, which combines the latest monitoring technology with industry-focused analysts. Reportable was founded in 2016 in collaboration with Tanooki Labs in New York City. The first product sales began in 2018. The Company is based outside Boston, MA with operations in New York, NY and Ottawa, ON.
PeakMetrics extracts insights and creates actionable data from millions of unstructured, cross-channel media datasets in real-time. It does this by aggregating all types of social and traditional media and then uses machine learning to predict how messages will develop and spread online. PeakMetrics has been battle-tested on some of today’s most complex media issues – from responding to crisis management situations to combating state-sponsored disinformation. The company is a Techstars backed company. www.peakmetrics.com