Boston, MA -- January, 21, 2022 -- News makers get better results when their announcements are easily found on search engines. In fact, roughly two-thirds of adult Americans find news through search engines like Google. Reportable knows how important it is for announcements to reach their audiences, and often that includes the 65% of the Americans who get their news online — so our proprietary wire technology embraces search engine discoverability to its fullest, increasing meaningful traffic to announcements made over our platform.
SEO-friendly wire releases have seen an increase in traffic over only announcements using a traditional wire release, and Reportable-published news enjoys increased coverage and engagement from media and non-media stakeholders alike, particularly investors and customers.
"Reaching audiences where they spend their time — online, and clicking links through search engine results — is an important piece in getting your news to your readers," said Colin Anderson, Reportable Account Director. "Creating releases that emphasize search engine friendly aspects like visuals means more eyes on your latest announcement."
Reportable's new enhanced wire — available on all releases free of charge — is just one of the many new and ongoing improvements on the traditional news release and wire model. When the first press release was issued in 1906, it looked a lot like how many competitors' releases look today: all text. Reportable knows that news — what's being reported on, how, and to who — has changed over the past 120 years. Multimedia friendly releases, search engine discoverability, executive and company bios, and easily-digested key takeaways are just some of the many ways Reportable makes getting your news to stakeholders, clients, and media easier in the 21st century.
